The Benefits Of Staging Your Houston Home

When preparing to sell your home, one of the questions you’ll probably find yourself asking is, to stage or not to stage? That is the question, and it’s a good one! Staging takes time and some extra money, but the payoff is usually worth it. As your Keller Williams Memorial real estate team, we’re here to help!

The purpose of staging is to make your home look as close to a model home as possible. Staging typically removes any personal belongings or extra, unnecessary items from the rooms in your home, and then stages them in a minimalist way that will appeal to the largest number of buyers. It also helps to highlight the best features of each room.

When deciding whether or not you want to stage, take these statistics into account from a survey by the National Association of Realtors.

From seller’s agents:

  • 25% of home sellers paid to have their homes staged before listing
  • 50% of staged homes saw a 1-10% increase in dollar value offers from buyers

From buyer’s agents:

  • 77% said staging made it easier for buyers to visualize the home as their own
  • 44% saw an increase of 1-10% in dollar value on a staged home
  • 40% of buyers were more willing to visit a home they saw online if it was staged
  • 38% saw a positive impact on home value if home is decorated to buyer’s taste

As you can gather from this data, half of staged homes saw an increase in dollar value offers, and a whopping 77 percent said staging made it easier for buyers to imagine living in that home.

We think it’s also important to note the 40 percent of buyers who were more willing to visit a home after seeing a staged home online. In this electronic age, most buyers view a home online before they view it in person. Therefore, the quality of the listing photos is key, and a staged home may look more visually appealing than a non-staged home.

However, you by no means have to stage your home to sell. With the inventory of homes for sale lower than average, eager buyers are more lenient on their wants and needs and are willing to look past minor eyesores. It’s also smart to keep in mind that even if you don’t pay a professional to stage your home, there are plenty of staging takeaways to incorporate – clean, declutter, depersonalize, minimalize. Following these four steps will take your home a long way!