Disc Assessment

We love to discuss the perks of becoming a real estate agent with KW Memorial or KW Energy Corridor, and we have another to share with you! Have you heard of DISC assessments? Don’t worry if you haven’t, because once you’re a member of our team, you receive training classes on the DISC profile. We provide these on a regular basis in our market center!

Your communication with real estate clients is key. The DISC assessment helps you understand how to assess people’s behavioral styles, and how to adjust your communication to match their style, so you achieve better interaction!
Research strongly suggests that a sales person who learns to blend their behavior/communication style with the behavior/communication style of their client will actually sell more, because it helps them close a higher percentage of their sales.

DISC stands for the four dimensions of behavior styles: Drive, Influence, Steadiness and Compliance.
For example, if you’re working with a high D personality type, this person is direct, decisive, a self-starter and so on. As the agent, you’ll want to let this person make their own decisions. You are there to provide information, but in a direct, to-the-point sort of way.

Contrarily, a high C personality type is accurate, analytical and careful. The D person will choose a home fast, but the C person will take their time and analyze every detail. They will choose a home based on numbers, not emotion, so as the agent, you should provide them with as much data as possible.

As you can see, depending on what personality type your client is, what is expected of you as the agent can be quite different! By knowing how to determine which of the types the client is, you’ll know how to best serve and satisfy them, which keeps them around and gets you a great review or a referral!

By using the DISC assessment, you’ll know how to build trust with a client, and how to close the deal. You’ll know when to push a sale, or when to back away. By using body language analysis techniques, along with other techniques that we train you on in our market center, you’ll be able to quickly identify behavioral traits of potential clients within moments of meeting them!

The DISC assessment can also help you determine your own DISC profile. The most successful agents tend to be D’s, followed by I’s, S’s and C’s. Knowing what traits you are most dominant in will help you determine which areas you could work to improve on, and which areas you already shine in!

If you are interested in joining our team here at Keller Williams Memorial Realty, or in learning more about our business center, Keller Williams Energy Corridor, contact team leader Michael Bossart at michaelb@kw.com!