Advanced CMA Tools

As a real estate agent, we’re sure you realize the importance and significance of using a solid comparative market analysis software. This tool is a vital part of working with home sellers in the Houston real estate market, in order to build their trust, and to help them price their home correctly right from the start.

A comparative market analysis, or CMA, is a report you can give sellers about houses similar to theirs, as far as size, amenities and location. They can see how similar homes are priced, which are currently on the market, have sold, or have expired. From this, sellers gain a better understanding of what homes like theirs are actually selling for, how long it takes to sell, and what the sale prices were in relation to their listing prices.

Not only does this information help you and the seller come up with a listing price for their home, but it also helps the seller to trust you and your pricing decision. Without the CMA, they might think that you are gipping them out of a higher price that they think they deserve. With in-depth CMA data, you can show them solid evidence of what homes like theirs are selling for in your local market, so there is no confusion or distrust.

Here at KW Memorial and KW Energy Corridor, our agents can pull stats from the MLS to build a CMA. However, what we offer goes far beyond that! The advanced CMA software we use allows agents to have access to more in-depth statistics than what is available to everyone.

Our software provides two bonuses:

Market Dynamics – This allows you to demonstrate the economic forces that are currently affecting your local market. You can use data points, such as price, transaction activity and sales rate, to chart a view of the entire market as a whole, or to focus on a hyperlocal market segment.

Pricing Analysis – When you use this pricing tool, clients can better understand how their property fits into the whole of the Houston real estate market. You and clients can also plug in different scenarios, such as prices and days on the market, to help determine the best price for their home.

With the CMA software and tools we provide our agents at KW Energy Corridor and KW Memorial, you will have easy-to-use visual interfaces, 24/7 access, MLS data updates daily, reports to send directly to your clients, and so much more. We know how important a quality CMA is for sellers, so we provide our agents with the tools they need to impress their clients and to gain their clients’ trust!

If you are interested in joining our team here at Keller Williams Memorial Realty, or in learning more about our business center, Keller Williams Energy Corridor, contact team leader Michael Bossart at michaelb@kw.com!